Communications & Strategy for Mission Driven Work

Helping campaigns, movements, and advocacy organizations turn complicated fights into stories people understand — and act on.

get in touch

You’re deep in a fight that matters.

Whatever it is, you already know the fight is worth your time and energy.
But what you don’t have is time to also become a comms professional on top of everything else.

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Your message is buried in jargon, legal language, or bureaucratic process
You need people to show up — to a hearing, a vote, a protest — and you don't know how to reach enough of them fast enough
You're managing five roles already, and comms keeps sliding to the bottom
You need to keep momentum between hearings, votes, or filing deadlines (not just spike at the big moments)

Perhaps…

Every week you don't communicate clearly is a week the other side is getting to define the story
instead of you.

let's talk

A woman with shoulder-length brown hair, wearing a light beige blazer, white graphic T-shirt, and blue jeans, sitting on a wooden bench near a window with greenery outside, smiling at the camera, holding a tablet and a pen.

What I Do

I'm a digital communications professional and strategist. I take dense, technical, bureaucratic material — zoning ordinances, environmental impact reports, legislative text — and turn it into plain language that moves people to act.

That means:

Website Creation and Copy — a site that explains your fight clearly and inspires people to take action
Social Media Management — content that turns a complex fight into something people actually pay attention to and act on
Message Development — translating technical or legal complexity into language anyone can understand and repeat

Get Started

How I Work

Check alignment.

Before anything else, I need to believe in what you're fighting for. I only take on causes I'd organize for myself.

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Learn & translate.

I get into the weeds of your issue, then turn what I learn into language that the
general public can actually understand

Icon of a group of people inside a circle.

Get the word out.

Website, social, email — whatever channel reaches the people who need to act.

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Adjust to changes.

Campaigns aren't static. I am flexible, work on tight timelines and shift strategy as things change.

True Stories

“Jennifer brings a combination of strategic thinking, creativity and boundless energy to mission driven work. She is truly big picture, and understands how to execute big ideas. She understands that campaigns are about more than just messaging, they are about building connections, mobilizing residents, and turning a vision into meaningful action.
Her ability to translate causes into compelling stories, make her a great partner for campaigns, advocacy, and organizations that are working to create change.”

-Rhonda Hammond, Friends of Hanover
Jennifer was incredibly easy to work with from start to finish. She took the time to understand not only our ideas and vision, but what we needed from a website as an advocacy organization. She understood that it had to do more than look good. It needed to communicate complicated issues clearly, engage people, and make it easy for them to take action.
She translated all of that into a site that feels polished, accessible, and true to our work, while bringing her own creativity and expertise to the process. We couldn’t be happier with how it came together.

- Melissa Thomas, Climate Equity Working Group
“Not only have I booked more clients after working with Jennifer, but I also walked away with a clearer understanding of how to communicate with my ideal clients moving forward. I felt like I was in the best hands from start to finish!”
-Lex S., Studiovella Design
“Jennifer’s web design, writing for bios, service descriptions, and blogs has helped us connect with clients in a deeper way. People have literally driven over an hour to see us because they felt seen and understood just by reading our website. Her flyers, blogs, and marketing materials are consistently well-designed and compelling, and she’s both responsive and proactive—often suggesting great ideas we hadn’t considered.
One moment that stands out was after Jennifer redesigned our website. We started hearing from clients who said they felt like they already knew us—and knew they wanted to work with us—just from reading our bios and service descriptions. That kind of connection is hard to manufacture, and it was clear Jennifer had nailed it.”
-Tim O’Donohue, RelationshipStore Counseling & Coaching Center
"When we decided to launch our energy healing practice and podcast, we knew we needed a great website. We were so overwhelmed with all the many things on our to-do list, we immediately knew we needed to hire a professional to build our online space.
Jennifer was absolutely amazing! She literally held our hand every step of the way! From choosing a color palette to guiding important decisions that would impact visibility, we could not have asked for a more talented and more knowledgeable designer to build and launch our amazing website! We are so proud to direct clients and our online community to Deep Roots Wellness. If you are looking for someone who will listen, brainstorm, create, and guide you to an incredible online space that will support your professional goals and needs, JCor Marketing is the perfect choice!"
-Tonia & Jennifer, Deep Roots Wellness

You're fighting the fight.
Let me handle how people hear about it.